Everything Books
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March 22, 2012

Becoming Clementine — the book trailer

One of the latest phenomenons in the writing world is the book trailer. These trailers are meant to do what movie previews do– alert an audience to an upcoming project and inspire them to see (or, in this case, read) it.

Five books into my career, I’d never had a trailer for any of my books. But for book number six, my publisher suggested that it would be a good thing to have. Which translates to: Jennifer becomes a filmmaker over night. (Although publishers love to promote them, the book trailer is almost always the author’s responsibility.)

Now, I do have an MFA from the American Film Institute, but even so, to produce any sort of mini movie in a week (my deadline) is a daunting task, especially when you are still continuing to work fulltime. For that week, I was producer, writer, director, prop master, continuity person, P.A., stylist, set designer, editor, researcher, rights coordinator, and actress. And my wonderful boyfriend– who taught himself Final Cut Pro as we went– was co-producer, co-director, co-editor, as well as cameraman, sound technician, sound mixer, and special effects man.

When we were finished making the trailer, I truly felt as if we deserved an Oscar simply because of the amount of time and effort that went into it. And so I give you my (abbreviated) Academy Awards acceptance speech: “I couldn’t have done it without my boyfriend. Period. But I also want to thank composer Michael Hoppé for his beautiful song ‘Tapestry,’ which was not only the soundtrack for the trailer, but the soundtrack for the actual writing of the book (the song I listened to again and again when I wanted to write the more poignant, heartfelt scenes). And I want to thank musician, friend, and Velva Jean fan Briana Harley for her oh-so haunting rendition of ‘Oh My Darling Clementine.’ She nailed it. There are others– my beloved and brilliant mother, my cats (thank you, Lulu, for allowing us to lock you away while we were filming so that you didn’t end up in every single scene), my stepmom for her savvy feedback, and all my friends and loved ones, who may not have held a boom or donned a blonde wig for this, but who helped out just the same…”

I could go on, but then my speech would be longer than the trailer itself.

Last week, our little movie debuted at Penguin’s Annual Sales Conference, and now, for the first time, we’re releasing it here.

Enjoy! And please comment! (And don’t forget to pre-order the book, which will be out September 25!)

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